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Tag Archives: psihologija doniranja

Home / Posts Tagged "psihologija doniranja"

Humanost na djelu

Saturday January 30th, 2016 by Posted in Upravljanje brandovima Tagged psihologija, psihologija doniranja, reklamne kampanje, Slovic
(objavljeno u časopisu Poslovni savjetnik, lipanj 2008)

Zamislite hipotetsku situaciju. Ja sam predstavnica nevladine udruge «Spasite djecu» i prikupljam sredstva za izgladnjelu djecu Afrike. Koja od mojih propagandnih poruka će imati najveći utjecaj na Vas?
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