The purpose of this paper is to examine the characteristics of decision making in the entrepreneurial networking practices through different phases of establishing a novel innovation firm characterised with high level of product or service innovativeness and lack of resources. The paper first presents different stages of establishing a firm and its’ distinctive characteristic. Then we explain the characteristics of networking in different stages of the establishment of the firm by the means of two analytical models – that of March’s “Exchange power model” and Burt’s “Structural holes model” in the terms we have called “soft” and “hard” networking. We end with the proposal of sequential use of various networking practices for the purpose of better resource orchestration and leverage of power.

Authors: Einar Gilberg, Ratka Jurkovic

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